Humanify ’s platform Explorastory, has been built with the rigour, engineering and flexibility that
emerging markets desire. Supporting regional context through technology, and local language
translations with detailed nuances for local dialects, we are geared to meet the needs of this
region.
Our local team in MENA has decades of experience in these markets, with the ability to address
cultural nuances for every region, and to provide the context required for local understanding
Middle East and North Africa is often addressed collectively but is much more diverse than largely understood. UAE and Saudi’s booming retail environment shapes purchase and consumption in ways that local brands in Egypt do not. And North Africa's entertainment and digital brands need special attention distinct from launching in GCC. Across the region, hyper-local understanding is essential when making product or marketing decisions in the region. Humanify's regional teams, with decades of experience in these markets, address the cultural nuances demanded, and also language variations reflecting local realities. We provide direct access to key consumer cohorts through established networks and skilled moderators fluent in GCC/North African Arabic dialects as well as supporting global and immigrant languages. Bringing relevance and rigour, to a highly advanced technology.
Humanify’s product is a world-class, global remote research platform engineered specially for
MENA brands. We understand your need for compliance and security, so the product we deploy is
engineered to be enterprise grade. Explorastory holds patents* in the US & UK, and is backed by
global cloud infrastructure that promises the reliability you expect.
Our proprietary AI engine connects brands directly with users, capturing their experiences live in
the form of videos, photos, screen grabs. Engineered to handle large data through low bandwidth
environments, we deploy seamlessly across North African markets. Built for extensive language
support, we capturing local dialects across KSA and UAE decoding customer behaviours in realtime. The Ai we built leverages our experience in insights to deliver reports that inform Marketing
and Product decisions within hours.
Product Lead, Media & Entertainment
Participate in research interviews, and advise leading brands on their upcoming launches.
Learn more about our platform. Sign up for a demo, or for a product trial.
