Our
Product

The best experiences are built with users

Our remote research platform Explorastory,helps businesses directly connect with their users to study them live & in-the-moment. Helping marketing and product teams become user-informed in order to build fabulous experiences

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Explorastory

Explorastory

exploratory

Real Insights. Real People. Real Time.

Be Fabulous

Meet your respondents in the moments that matter. Watch them use your product, share their experiences. And build remarkable products.

Be Fabulous

Meet your respondents in the moments that matter. Watch them use your product, share their experiences. And build remarkable products.

Be agile

Conduct studies on the go, and get quick results in just a few days. At literally half the cost.

Be agile

Conduct studies on the go, and get quick results in just a few days. At literally half the cost.

Be collaborative

Meet users in their homes right from your desk. Watch prerecorded interviews if you missed them, without waiting for results. Stay updated, always.

Be collaborative

Meet users in their homes right from your desk. Watch prerecorded interviews if you missed them, without waiting for results. Stay updated, always.

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Humanise
the future


Research & Strategy

We believe that real insights are not arrived at by what people say, but by deep diving in what they think and do, so we can uncover insights of true value. These methods are rooted in decades of proven work in social and behavioural sciences. In addition, our tools are designed to include the rigour that quantitative modelling brings, to assist sound decision making with a clear call to action.

Our services include:
  • Relaunch: Assesses unmet needs & user behaviour to relaunch products/services.
  • Xperience: Diagnosing digital properties to crafting compelling experiences.
  • Explorastory: A global research platform, to create winning brands by identifying real-life moments of experience that matter.
  • Diagnostics: Identifies winning concepts/designs, with the potential to win.
  • FutureProof: A strategic research to identify new opportunities /whitespaces, to jumpstart business growth. The model also outlines product/brand portfolios.
  • Xform: We work with supergroups and technologies, to identify transformative & cultural megatrends that influence your brand and shape your category.
recruit

Recruit

Get the right respondent for your study.

Meet power users, new users, influencers. Find NCCS/ SEC classified users. Across geographies. Pick from our curated panel or recruit your own.

Get the right respondent for your study.

Meet power users, new users, influencers. Find NCCS/ SEC classified users. Across geographies. Pick from our curated panel or recruit your own.

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Design
the future


Design

We transform insights into remarkable products, services and experiences that touch lives, deliver experience and impact business at scale. A user centred design team works closely with in-house engineering, technology, and development teams to deliver world class design that is rooted in feasibility and cost and time benchmarks. We house some of the best talent in Asia and our work has been awarded some of the most prestigious global design awards.

Our services include:
  • Industrial Design
  • Engineering
  • Prototyping
  • Batch Manufacturing
  • CMF Design
  • Communication Design
  • Packaging Design
  • Retail Design
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design

Design

Run user studies for different use cases.

Select from a set of templates to run Pro-level research, on a click. You can run Discovery Research to find unmet needs, User Journey Tests to study experiences, Concept Tests to validate ideas and pricing, and more.

Run user studies for different use cases.

Select from a set of templates to run Pro-level research, on a click. You can run Discovery Research to find unmet needs, User Journey Tests to study experiences, Concept Tests to validate ideas and pricing, and more.

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Reimagine
the future


Innovation & Technology

In a recent research, 93% of CEOs placed innovation as their top business priority, yet most of them were not certain they had the capability to deliver it. We explore how change is shaping your landscape and how technology might offer opportunities to address this change. We help craft unique ideas and design and build them, delivering proof of value with potential customers and thrive on product innovation. We work with you to develop partnerships, build internal capability and become future-ready.

Our services include:
  • Futureproof: Innovation strategy, Concept & Development, Proof of Value
  • Labs: Intellectual property development, Prototyping & Proof of Concept
  • Guide: Capability development & Cultural transformation
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Analyse

Curate advanced analysis

Run analysis and find patterns in unstructured data. Use behavioural, qualitative, and statistical modelling. All at the click of a button.

Curate advanced analysis

Run analysis and find patterns in unstructured data. Use behavioural, qualitative, and statistical modelling. All at the click of a button.

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Digital
futures


Digital Services

We create and deliver remarkable user experiences, and help drive digital transformation.

We work with our client to digitally transform the way they work. We craft unique and compelling user experiences and help deliver business value through digital strategy and design. We craft unique possibility with the internet-of-things to address an always-on, connected world.

Our services include:
  • Smart appliances & products
  • Internet of things (IoT) & connected devices
  • User experience strategy & design
  • UI/UX design & development
  • Digital transformation
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Let’s

connect

Be a Respondent

Participate in research interviews, and advise leading brands on their upcoming launches.

Start free trial

Learn more about our platform. Sign up for a demo, or for a product trial.

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