Helping a real estate brand build the right communication.​

A leading brand was looking to understand buyer emotions during house-hunting, for sharper communication.​

We used our Ai research platform to hear customers voice their experiences, and convert these conversations into structured research reports. Advising our client on how to communicate a strong brand preference.​

Understanding housing preferences using “show and tell”.​

A major player needed to decide which utilities to build into their luxury homes. Humanify captured experiences in real-time, through a show and tell format. Using Ai to analyse these videos, the report showed what trade offs people are likely to make when buying premium homes. Helping build the ideal housing solution.​

A niche player used Humanify to assess purchase decisions for a second home. ​

A niche real estate player needed to map a detailed purchase journey assessing the drivers and influencers to making a decision on buying a second home. Humanify ran the study with live videos and conversations, using tech to make sense of this vast data. The report advised marketing efforts for a second home.​

A global player needed detailed media behaviour profiling for communication spends​

A leading real estate player was not satisfied with the current agency that provided audience reach. Some unanswered questions were: Which channels should they back their dollars on? Which shows on YouTube? Which influencers ?​

Humanify ran the study with live consumers, capturing real-time data, and using Ai to advise the client on exactly which digital properties to back in their media planning efforts.​